IQOS ILUMA PRIME comes in a completely new design that uses elegant, anodized aluminum combined with a texture wrap,
it is available in your choice of four colors and can be easily
customized. *IQOS ILUMA™ is designed to be used only with

IQOS ILUMA™
dedicated tobacco.

IQOS and HEETS were designed to provide you with tobacco satisfaction and duration similar to the one you get from cigarettes. HEETS tobacco sticks taste different to cigarettes because the tobacco is heated rather than burned. By heating tobacco the true taste of tobacco is released.

The IQOS Iluma range heats tobacco which is confined within a Terea Smartcore Stick, which is inserted into the device.
The tobacco is heated using bladeless technology, which PMI says makes
it easier to keep clean, while also avoiding burning which reduces
tobacco residue.